News

Polyolefin shrink film: How to become the shining pearl of cosmetic packaging?

Author: admin / 2025-01-30

Cosmetics have complex ingredients, including various active ingredients, moisturizers, preservatives, etc. These ingredients are highly sensitive to the environment and are easily affected by factors such as temperature, humidity, and light and deteriorate. With its excellent barrier properties, polyolefin shrink film provides a stable and safe storage environment for cosmetics. Its tight shrinking and fitting characteristics effectively reduce the contact area between the inside of the package and the external environment, thereby maximizing the shelf life of cosmetics.

Specifically, polyolefin shrink film can isolate air, moisture and ultraviolet rays, prevent the active ingredients in cosmetics from becoming ineffective due to oxidation, moisturizers from being reduced due to evaporation, and preservatives from being decomposed due to light. This comprehensive protection ensures that cosmetics maintain their original texture, color and fragrance during storage and transportation, providing consumers with the best use experience.

The high gloss of polyolefin shrink film is another highlight. The high-gloss surface can reflect light, making the packaging more dazzling and eye-catching, attracting consumers' attention. In the cosmetics industry, the design and visual effects of the packaging often determine the first impression of the product and the consumer's willingness to buy. The high glossiness of polyolefin shrink film makes cosmetic packaging stand out on the shelf and become the focus of consumers' eyes.

High-gloss polyolefin shrink film can not only enhance the visual effect of packaging, but also enhance the texture and grade of the product. Under the irradiation of light, the surface of the packaging will show a delicate gloss, giving people a noble and elegant feeling. This visual enjoyment not only satisfies consumers' pursuit of beauty, but also enhances the brand image and market competitiveness of cosmetics.

In addition to the protective function and high gloss, the excellent printing performance of polyolefin shrink film is also an important factor in its becoming a shining pearl of cosmetic packaging. Good printing adaptability allows designers to realize complex patterns, colors and texts on the film, accurately conveying brand image and product information.

Cosmetics brands usually design unique patterns, colors and logos on the packaging to highlight the personality and characteristics of the brand. The excellent printing performance of polyolefin shrink film enables these design elements to be perfectly presented on the packaging, enhancing the recognition and memory points of the product. Designers can use rich colors and patterns to create visually impactful packaging effects to attract consumers' attention.

The printing properties of polyolefin shrink film roll also allow brands to add detailed product information and instructions on product packaging, such as ingredient lists, usage methods, precautions, etc. This information is crucial for consumers to better understand the product and make wise purchasing decisions.

With the global awareness of environmental protection, the cosmetics industry has also put forward higher requirements for the environmental friendliness of packaging materials. As a recyclable and degradable packaging material, polyolefin shrink film is gradually becoming a green choice for cosmetic packaging.

In the production process, polyolefin shrink film can use bio-based raw materials such as starch and cellulose to reduce dependence on traditional fossil resources. By optimizing the production process, improving the utilization and recycling rate of materials, and reducing waste emissions in the production process. These measures not only reduce the impact of polyolefin shrink film on the environment, but also promote the sustainable development of the cosmetics industry.

Polyolefin shrink film can also be combined with other environmentally friendly materials, such as paper materials, biodegradable materials, etc., to form composite packaging materials. This composite packaging material not only retains the protective function and printing performance of polyolefin shrink film, but also reduces the environmental burden of the overall packaging, providing a more environmentally friendly and sustainable packaging solution for the cosmetics industry.

In order to better understand the application effect of polyolefin shrink film in cosmetic packaging, we can analyze some successful cases.

For example, a well-known cosmetics brand launched a lipstick packaged with polyolefin shrink film at its new product launch conference. The packaging design of this lipstick is simple and elegant, with bright colors. The high-gloss polyolefin shrink film makes the packaging shine under the light, attracting the attention of many consumers. At the same time, the brand logo and product information printed on the packaging are clear and concise, allowing consumers to recognize the brand and understand the product characteristics at a glance. This lipstick has quickly achieved success in the market with its excellent packaging design and excellent product quality.

Another case is the essence packaged in polyolefin shrink film by a high-end skin care brand. The packaging design of this essence pays attention to details and texture. The high-gloss polyolefin shrink film is combined with the golden font to create a noble and elegant atmosphere. The product ingredients and usage methods printed on the packaging are detailed and clear, providing consumers with comprehensive product information. This essence has won the favor and praise of consumers with its exquisite packaging and excellent efficacy.

Contact Us

*We respect your confidentiality and all information are protected.